Established in London in 2021, LOUAL present a collection of clothing alongside home textiles designed to merge into one versatile and vibrant world.


Founded by Christina Chin, a fashion designer with a deep focus on sustainable concept, development and sourcing, the LOUAL brand was born in a time where we sought out colour, joy and exuberance. More importantly, a time where we came to expect integrity, flexibility and honesty from brands big and small.


The collection, focussed on versatile co-ord sets and small household goods is all cut with 100% Irish Linen, a beautiful and naturally sustainable fabric flooded with heritage, craftsmanship and expertise, woven in Northern Ireland. Read about Irish Linen here.

A small manufacturer in Bow, East London expertly sew and finish our garments.


By offering both clothing and homeware, we can make the most of using every Irish Linen off-cut minimising on waste, while connecting our wardrobes and homes.


LOUAL value small businesses across the UK, mindfully choosing every one we work with and every component that goes into the collection.


Wardrobe pieces are based on hero items that we go back to time and time again. We believe that Linen should be celebrated all year round with timeless modern designs crafted for multiple scenarios, always creatively colourful, thoughtful in detail, elegant and sophisticated.