LOUAL launched June 2021, in a summertime where we seeked out colour, joy and exuberance. More importantly, a time where we came to expect integrity, flexibility and honesty from brands big and small.

LOUAL present a collection of clothing alongside household textiles designed to merge into one world, one living space. A complementary relationship created to conjure a feeling of oneness with our homes.

LOUAL's founder is fashion designer, Christina Chin and LOUAL was born when she and her partner bought their first house and began to make products for home and wardrobe to share and live in.

Pieces are made in East London, with a small manufacturer, a 2 mile cycle from where they live and work in Upton Park.

The first collection, focussed on versatile co-ord sets and small household goods is all cut with 100% Irish Linen, a beautiful and sustainable fabric flooded with heritage and expertise, woven in Northern Ireland. Read about Irish Linen here.

LOUAL values small businesses across the UK, mindfully choosing everyone we work with and every component that goes into the pieces.

Items in the collection are designed to be as versatile as they are vibrant. Pieces to share and use in multiple scenarios. Wardrobe pieces are based on hero items that we go back to time and time again. At LOUAL we believe that Linen should be celebrated all year round with contemporary designs and always attention to detail.

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